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In a July 2010 interview with Forbes, Miller stated that because the fashion industry had changed, with*celebrities supplanting models on magazine covers and in campaigns, supermodels have to become brands to be successful. For that reason, she shifted focus to consumer products reflective of her personality. In July 2008, Miller took her first step beyond modeling when her shoe line with skateboarder/surfer-oriented company Vans launched. Miller starred in a 2008 viral video on YouTube with All Star baseball player Ryan Braun for Remington's ShortCut hair clippers
In 2008, Miller became the first spokesperson in motorcycle manufacturer Harley-Davidson's one-hundred-year history. She first partnered with Harley to launch the VRSCF V-Rod Muscle motorcycle and rejoined the company in November 2009 to act as the face of their first "Military Appreciation Month" campaign, featuring Miller as a classic pin-up in military-themed advertisements and online content. 2010 found her again working for the company, this time for their "Start Something" campaign, encouraging dreamers to become new riders.
Miller represents the rum brand Captain Morgan as the company's "Official First Mate" in advertising, social responsibility communication, and event appearances.
In October 2010, the NFL announced Miller had been hired as a spokesperson for the 2010-2011 season, with duties including hosting the NFL International Series game between the San Francisco 49ers and Denver Broncos in London. The announcement drew accusations toward the league of sending a "mixed message" in hiring a well-known lingerie and swimsuit model on the heels of controversies over reporter Ines Sainz's treatment at the New York Jets' facilities and the messages and photos Brett Favre allegedly sent Jenn Sterger.[25] New York Times columnist William C. Rhoden noted that "Miller reveals a lot of flesh in the N.F.L. advertisements featuring her. This is Miller’s business, but it shouldn’t be the N.F.L.’s."
In 2010, she designed and released a paddle board line with Surftech aimed at female riders.
